Work Experience
Internships
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25 years of Kalaghoda Illustration
Aaiba Design has been involved in the branding of the Kala Ghoda Art Festival since 2024. For the festival’s 25th anniversary, the team created an illustration that captured the many aspects of the event. Before its submission to the Abby Awards, the artwork went through modifications and enhancements. My contribution included adding several illustrations—such as those within the horse and the pillar—and filling the empty spaces inside the number 25.
(Hover over the image to view the original illustration.)
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Vanrai Video
I worked on an awareness video for Vanrai Foundation, Pune, an organisation dedicated to water harvesting and rural greenery revival. This video focus on a particular village, Pimpalgaon in the Sahyadris, it combines real footage with illustrations to highlight Vanrai’s efforts in addressing water scarcity in villages. I created all the illustrations for the project, while animation and motion graphics were handled by other team members. The video was shared internationally to raise awareness about Vanrai’s impactful work.
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Saguna Baug Website Graphics
I designed 20 out of 30 website graphics for Saguna Baug, an agro-tourism initiative in Neral, Maharashtra. These graphics represented various activities, visitor data (families, students, overall footfall), animals, and farm details. The icons were created in a clean pictographic style to visually communicate information and enhance the website’s user experience.
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Aflairza Website Product Feature Banners
I designed a series of product banners for three Alfraiza products. These website graphics highlighted the key benefits, ingredients, and usage instructions in a clean and engaging visual style, aimed at enhancing product visibility and customer understanding.
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Orientation Maps
At Studio Plural, I worked on orientation maps for signage systems at Gera and Mindspace (Hyderabad Campus). My role included refining the icons, selecting colours, and creating patterns to ensure clarity, consistency, and ease of navigation.
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Signage Iconography
I designed 12 new icon sets intended for the studio’s future projects. These icon sets were created keeping in mind consistency and scalability.
I designed a custom icon set for the LNT Elixir clubhouse in Powai. The icons were created to align with the clubhouse’s colour palette, structure and enhance communication through signage. This project allowed me to apply principles of consistency, and user-friendly design while catering to a real-world client environment.
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Mural Illustration
I created illustrations for the basement graphics as part of a pitch for Agastya Corp Park, Piramal Finance. The client appreciated the concept, as the visual style aligned closely with their existing logo and brand identity. This project helped me understand to an extent how brand elements can turn into large-scale environmental graphics.
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There's more to see!
Other Projects
TAMIL THADAM-TYPOGRAPHY
DORI - BRANDING
FOREST ESSENTIALS - PACKAGING