Forest Essentials
Packaging Redesign of a Collection
Featured on 'Packaging Of The World' under Baby Care/Personal Care
Forest Essentials
Ayurvedic Cosmetic Brand
A pioneer in the beauty industry, it was the first brand to combine traditional ayurvedic practices with modern aesthetics for luxurious experience. They take the customers on an immersive multi-sensory experience with each of their products. Forest Essentials’ products are hand-crafted from 100% natural ingredients from India’s vast landscape to ensure highest standards of purity.
Brief
A premium gift box for Forest Essentials’ Mother & Baby Care range, designed to celebrate both mother and child. Unlike conventional sets, it includes mother care products for post-pregnancy needs along with toys that support the baby’s cognitive and visual development. Ideal for baby showers or post-birth gifting, it offers a thoughtful and memorable experience for an upper-middle to affluent audience.
Structure Ideations
Old Packaging
Structure Ideations
Final Structure
Typeface
Gotham, a core brand font, was used to ensure consistency with Forest Essentials’ identity while bringing a clean, modern balance to the traditional aesthetic.
Gotham Book / Book Italic
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m
n o p q r s t u v w x y z
0 1 2 3 4
5 6 7 8 9
Colour Palette
Pastel shades of yellow, blue, and pink are used for the baby products to reflect softness and innocence, while their deeper tones are used for the mother care products to convey maturity within the same family. Accents of green highlight the Ayurvedic ingredients, reinforcing Forest Essentials’ natural roots.
Illustrations
The animal theme is taken to align with 'Forest' and they look like teether toys. The single baby animals represent baby care products and the one
with the mothers is for mother care products.
Most Forest Essential products have plant illustrations in them, but
this category of products does not, so these ayurvedic plants have been added keeping in mind their style.
Bottle Label and Box Layouts
Gift Box
The design is inspired by the tribal homes of Uttarakhand, where Forest Essentials’ manufacturing unit is located. The outer box reflects a tribal home in the forest,
resonating with the brand’s name. Animal illustrations on the labels and box connect the products to the forest theme, adding a playful yet refined layer to the packaging.
Final Keylines
Label: 30mm x 90mm
47mm x 53mm
53mm x 134mm
47mm x 134mm
Box Covering: 47mm x 53mm x 132mm
Mdf Box: 45mm x 50mm x 130mm
220mm
300mm
60mm
60mm
110mm
Gift Box: 300mm x 220mm x 60mm
Prototypes
The bottles will be in these MDF boxes(the front part is
made of acrylic sheet which can be removed by sliding)
Manual
Wooden Teether
6 strings like these
Contrast Cards
How to use?
Convert the MDF box into
a dangler for baby gym
Use it as a storage box
after the baby grows up
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