Dori

Branding

Dori

Tying Tales with Traditions

"Dori" is a hypothetical brand that celebrates India's rich puppetry heritage from different parts of India, weaving stories through generations. With a deep appreciation for puppetry's craftsmanship, reviving this traditional art form to inspire audiences worldwide through their products, performances, and educational initiatives. These will be conducted majorly in cultural centres, museums, art festivals and educational spaces.

Mission

Revive Indian puppetry through innovation; Promote cultural exchange;

Empower puppeteers and artisans; Ignite passion for our cultural heritage.

Vision

To be the leading ambassador for Indian puppetry, fostering a renewed appreciation for this art and its cultural significance on a global scale.

Moodboard

The brand is supposed to exude Authenticity, Cultural resonance, Bridging traditions with modernity, Handcrafted, Legacy, Preservation, Rich Heritage, Family centric, Educational, Interactive, Fun, Jovial, Vibrant.

Logo

The logo combines two iconic elements: strings and a moustache. The strings represent string puppetry, one of the most recognisable forms of Indian puppetry, symbolising the connection between the puppeteer and the puppet.

The dual-language logos celebrate the cultural richness of Indian puppetry while ensuring accessibility. The strings and moustache are retained, maintaining consistency.

Typeface

Baloo is used for its playful, rounded curves, reflecting the whimsical and cultural essence of puppetry. Poppins is a clean, modern sans-serif, ensuring readability and versatility for a global audience.

Colour Palette

The colour palette combines vibrant and earthy tones to reflect the diversity and richness of Indian puppetry. Together, they create a dynamic yet harmonious visual identity for "Dori," celebrating the art’s craftsmanship and storytelling heritage.