Nityam

Service Design / Event Branding / Group Project (Team of 3)

Nityam

The Timeless Heritage

Nityam is a hypothetical service for Madhya Pradesh Tourism, that hosts an annual 2-day weekend cultural event at Jahaz Mahal, Mandu. It showcases the folk dances, music and theatre of four major regions of Madhya Pradesh, namely Malwa, Nimar, Bundelkhand, Baghelkhand. The project focuses on designing seamless services for stakeholders such as artists, organisers, audiences, and tourism authorities, while aligning with the heritage identity of the venue.

Mission

To preserve, promote, and celebrate the folk traditions of Madhya Pradesh by creating a well-curated cultural platform that connects artists, audiences, and tourism.

Vision

To establish Nityam as a sustainable and iconic cultural festival that revives local performances, enhances community pride, and positions Madhya Pradesh as a leading hub for cultural tourism.

Why Jahaz Mahal, Mandu?

Spacious heritage site with secure stage, level seating, and backstage facilities.
Tourists can explore Mandu’s forts and markets by day, then enjoy performances in the evening.
Revives the discontinued festival in a new way with folk traditions and the legend of Roopmati–Baz Bahadur.
Stunning backdrop, wide performance space, and rich legacy that has long inspired poets, musicians, and filmmakers.
Well-connected to Indore & Ujjain for easy travel.

Stakeholders

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I) P.R. Team

P.R. Invites
Contacting M.P. Tourism for Performers
Online Ticketing (Book My Show)

II) Logistics Team

Residential Provision (Hotel Sangam)
Transport Partner (Red Bus)
Housekeeping Staff (Balaji Enterprises)
Medical Aid and Washroom Facility
(Aastha Hospital | C.B.S. Toilets)

III) Finance Team

Gathering Sponsors

a) M.P. Tourism e) M.P.P.G.C.L.

b) Bisleri f) Moira Sariya

c) OM Namkeen g) Incredible India

d) Indian Bank

IV)Marketing Team

Branding
Promotion & Social Media Management
Content Team

V) Event Management Team

Stage set up (K.E.W. Event Effect)

a) Light d) Venue

b) Sound e) Green room

c) Stage f) Furniture

Performers
Hair & make up artist (Pankhuri Beauty Salon

Empathy Maps & User Personas

User Journeys

Service Blueprint

Event Branding

Note: Since it was a group project all the following design assets are not made by just one person. I worked
on the logo ideations, Brand Motifs, Social Media Posts, Event Entrance Banner and Wrist Bands.

Logo

Ideations

Moodboard

Typeface

Begum, with its traditional calligraphic style, reflects the cultural heritage and authenticity, while Ebrima ensures readability and complements the design with a modern, clean touch.

Colour Palette

The colour palette is inspired by the vibrant hues found in traditional Madhya Pradesh folk attires. This palette is used to maintain cultural authenticity and visual cohesion across festival graphics.

Brand Motifs

Brand motifs are developed inspired by the architectural structures and carvings of heritage sites. These motifs are designed to reflect the region’s rich historical identity, providing a cohesive visual language.